U.S. flag

An official website of the United States government

Image of a mother with her baby

WIC Staff

As WIC staff, you make a difference to breastfeeding moms, providing personalized support along their breastfeeding journey.

Find the information and resources you need to help moms meet their breastfeeding goals

In this section, you'll find an overview of WIC Breastfeeding Support as well as resources you can download, print, and share with moms to help them learn about breastfeeding, start breastfeeding, overcome common challenges, and thrive with breastfeeding. 

You can also use the WIC Breastfeeding Check-In tool to further help moms reach their breastfeeding goals.


Additional staff breastfeeding resources can be found on the WIC Works Resource System.


Campaign Overview

Campaign Overview

Use this overview to help moms and other key audiences learn about the campaign.

Breastfeeding Basics

Breastfeeding Basics PDF thumbnail

Help moms learn the breastfeeding basics, such as the benefits, how often to breastfeed, how to know if baby is getting enough, and more.

Learn, Start, Overcome, and Thrive: Your Breastfeeding Journey

Your Breastfeeding Journey PDF Thumbnail

Help moms on their breastfeeding journey by sharing these tips as they learn to breastfeed, start breastfeeding, overcome common challenges, and thrive with breastfeeding.

Buddy Program

Buddy Program Flyer PDF Thumbnail

Use these materials to promote and implement the Buddy Program, which pairs moms with similar due dates or whose babies are born around the same date so they can provide support to each other.

Peer Counseling

WIC Moms helping moms PDF thumbnail

Share information with moms about WIC peer counselors, including what a peer counselor does and how she can help.

Breastfeeding Basics for Dads

Breastfeeding Basics for Dads Thumbnail

Help dads learn the basics of breastfeeding, including why it’s important and how to support mom.

Breastfeeding Basics for Grandmas

Breastfeeding Basics for Grandmas PDF Thumbnail

Share this with grandmas so they can help support mom in her breastfeeding journey.

Campaign Templates

WIC Breastfeeding Support

Use these Word and PowerPoint templates in your communication or presentations about WIC Breastfeeding Support.


Use these resources to increase breastfeeding initiation and duration rates among African American women by involving fathers in breastfeeding promotion efforts.