WIC Breastfeeding Support
U.S. Department of Agriculture
Find the information and resources you need to help moms meet their breastfeeding goals
In this section, you'll find an overview of WIC Breastfeeding Support as well as resources you can download, print, and share with moms to help them learn about breastfeeding, start breastfeeding, overcome common challenges, and thrive with breastfeeding.
You can also use the WIC Breastfeeding Check-In tool to further help moms reach their breastfeeding goals.
Additional staff breastfeeding resources can be found on the WIC Works Resource System.
WIC BREASTFEEDING SUPPORT
Campaign Overview
Use this overview to help moms and other key audiences learn about the campaign.
Breastfeeding Basics
Help moms learn the breastfeeding basics, such as the benefits, how often to breastfeed, how to know if baby is getting enough, and more.
Learn, Start, Overcome, and Thrive: Your Breastfeeding Journey
Help moms on their breastfeeding journey by sharing these tips as they learn to breastfeed, start breastfeeding, overcome common challenges, and thrive with breastfeeding.
Buddy Program
Use these materials to promote and implement the Buddy Program, which pairs moms with similar due dates or whose babies are born around the same date so they can provide support to each other.
Peer Counseling
Share information with moms about WIC peer counselors, including what a peer counselor does and how she can help.
Posters
Hang these posters in your clinic or around your community to promote WIC Breastfeeding Support.
Breastfeeding Basics for Dads
Help dads learn the basics of breastfeeding, including why it’s important and how to support mom.
Breastfeeding Basics for Grandmas
Share this with grandmas so they can help support mom in her breastfeeding journey.
Campaign Templates
Use these Word and PowerPoint templates in your communication or presentations about WIC Breastfeeding Support.
MAGICAL BOND OF LOVE
