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WIC Partners

WIC partners are critical to promoting, encouraging, and supporting breastfeeding among WIC participants and their families.

Partner with WIC Breastfeeding Support to strengthen WIC moms' ability and opportunity to breastfeed.

WIC Breastfeeding Support is committed to helping WIC participants meet their breastfeeding goals. Learn more about our program, how it helps breastfeeding moms, and how you can get involved. As a WIC partner, you can directly support moms in your community who want to breastfeed their babies, or you can work at a national level to help improve breastfeeding rates. Find out how you can partner with WIC to create an environment that encourages moms to initiate and continue breastfeeding.


Breastfeeding Basics

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Help moms learn the breastfeeding basics, such as the benefits, how often to breastfeed, how to know if baby is getting enough, and more.

Breastfeeding Basics for Dads

Breastfeeding Basics for Dads Thumbnail

Help dads learn the basics of breastfeeding, including why it’s important and how to support mom.

Breastfeeding Basics for Grandmas

Breastfeeding Basics for Grandmas PDF Thumbnail

Share this with grandmas so they can help support mom in her breastfeeding journey.

Campaign Overview

Campaign Overview

Use this overview to help moms and other key audiences learn about the campaign.

Learn, Start, Overcome, and Thrive: Your Breastfeeding Journey

Your Breastfeeding Journey PDF Thumbnail

Help moms on their breastfeeding journey by sharing these tips as they learn to breastfeed, start breastfeeding, overcome common challenges, and thrive with breastfeeding.

Partnering With WIC to Support Breastfeeding

Learn how to partner with WIC to ensure moms have the support they need to breastfeed successfully.

Learn how to partner with WIC to ensure moms have the support they need to breastfeed successfully.


Video: Creating Community Partnerships for WIC Breastfeeding Success

WIC Breastfeeding Support Partner Video

WIC and community partners work together to create breastfeeding friendly communities which have an impact on the lives of mothers and families.

Video: Partnering with WIC for Breastfeeding Success

Partnering with WIC for Breastfeeding Success Video

The WIC Program is a valuable resource for breastfeeding promotion and support. WIC partners with various health professionals, businesses and the public to help mothers overcome barriers to breastfeeding success.