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WIC Partners

WIC partners are critical to promoting, encouraging, and supporting breastfeeding among WIC participants and their families.

Partner with WIC Breastfeeding Support to strengthen WIC moms' ability and opportunity to breastfeed.

WIC Breastfeeding Support is committed to helping WIC participants meet their breastfeeding goals. Learn more about our program, how it helps breastfeeding moms, and how you can get involved. As a WIC partner, you can directly support moms in your community who want to breastfeed their babies, or you can work at a national level to help improve breastfeeding rates. Find out how you can partner with WIC to create an environment that encourages moms to initiate and continue breastfeeding.


Breastfeeding Basics PDF thumbnail

Help moms learn the breastfeeding basics, such as the benefits, how often to breastfeed, how to know if baby is getting enough, and more.

WIC Breastfeeding Basics for Moms English (PDF)
WIC Breastfeeding Basics for Moms Spanish (PDF)
Breastfeeding Basics for Dads Thumbnail

Help dads learn the basics of breastfeeding, including why it’s important and how to support mom.

Breastfeeding Basics for Dads English (PDF)
Breastfeeding Basics for Dads Spanish (PDF)
Breastfeeding Basics for Grandmas PDF Thumbnail

Share this with grandmas so they can help support mom in her breastfeeding journey.

Breastfeeding Basics for Grandmas English (PDF)
Breastfeeding Basics for Grandmas Spanish (PDF)
Campaign Overview

Use this overview to help moms and other key audiences learn about the campaign.

What is WIC Breastfeeding Support English (PDF)
What is WIC Breastfeeding Support Spanish (PDF)
Your Breastfeeding Journey PDF Thumbnail

Help moms on their breastfeeding journey by sharing these tips as they learn to breastfeed, start breastfeeding, overcome common challenges, and thrive with breastfeeding.

Your Breastfeeding Journey English (PDF)
Your Breastfeeding Journey Spanish (PDF)
Learn how to partner with WIC to ensure moms have the support they need to breastfeed successfully.

Learn how to partner with WIC to ensure moms have the support they need to breastfeed successfully.

Partnering with WIC English (PDF)
Partnering with WIC Spanish (PDF)
WIC Breastfeeding Support Partner Video

WIC and community partners work together to create breastfeeding friendly communities which have an impact on the lives of mothers and families.

Creating Community Partnerships for WIC Breastfeeding Success
Partnering with WIC for Breastfeeding Success Video

The WIC Program is a valuable resource for breastfeeding promotion and support. WIC partners with various health professionals, businesses and the public to help mothers overcome barriers to breastfeeding success.

Video: Partnering with WIC for Breastfeeding Success