Campaign Overview

Use this overview to help moms and other key audiences learn about the campaign.

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What Is WIC BF Support 508c.pdf

What Is WIC BF Support_SP_FINAL 508c.pdf

Browse WIC Breastfeeding Topics

Breastfeeding Benefits

Breastfeeding Benefits

Breastfeeding gives babies a healthy start—and is good for moms, too.

Breastfeeding basics

Breastfeeding Basics

Learn how milk is made, when to nurse, how long babies nurse, and more.

Talk to Your Family about Breastfeeding

Talk to Your Family about Breastfeeding

Talk about why you choose to breastfeed, and ask for your family’s support.

Low Milk Supply

Low Milk Supply

Many moms worry about low milk supply, even though most make exactly what baby needs.

Steps and signs of a good latch

Steps and Signs of a Good Latch

These tips help you get a good latch—and know if you have one.

When Breastfeeding Isn't Working

When Breastfeeding Isn't Working

Remember, help is available and there are solutions

Talking to Your Employer About Pumping at Work

Talk to Your Employer About Pumping at Work

Get tips for talking with your employer about pumping at work

Know your rights to breastfeed in public and at work

Your Breastfeeding Rights

Know your rights to breastfeed in public and at work.

Using Bottles with a Breastfed Baby

Using Bottles with a Breastfed Baby

Planning to be apart from baby? Find tips for feeding baby with expressed milk.

Pumping and Hand Expression Basics

Pumping and Hand Expression Basics

New to milk expression? Here’s what you need to know before you get started.

Finding a Breast Pump

Finding a Breast Pump

Here are options for finding a breast pump at low cost.

Making Milk Expression Work for You

Making Milk Expression Work for You

Get tips and see how pumping can help solve your breastfeeding challenges.

See More in Breastfeeding 101 >
See More in Common Questions and Challenges >
See More in Going Back to Work >
See More in Expressing and Pumping Milk >